What do customers really want?

The question of what customers really want, is something I ask myself daily.  When your entire livelihood is dependent firstly on people walking through your door and secondly on them making a purchase, it is imperative to our survival that we meet those needs. These are merely my thoughts on the topic!

There are two aspects to meeting customers needs that need addressing.  Firstly, you have to have something they want. Secondly, you have to provide service.  We change our stock often to meet demand, we try to keep our stock fresh and interesting, as well as maintaining some core lines.  We also try to provide service.

July 079 (853x1280)

Customer service is part of what sets one shop apart from another.  We try hard to remember all of our customers and what they like or are interested in. Many of our regular customers like to come in and have help selecting appropriate gifts.  If they tell me who they are buying for (age & sex) then I can show them a range of suitable gifts across a variety of price ranges. Most things we sell have a story, which can also help in the selection especially if it is locally made.

July 052 (1280x853)

A trend I am noticing is that although there are always people browsing and wanting to be left alone, more and more customers want help.  There is so much to see in the shop is can be easy to overlook suitable gifts. Helping people find 3 or 4 options in their price range also helps them to feel confident they are making a good choice.

July 056 (1280x853)

Customers also want to feel that they are getting quality for the price they are paying. I try very hard to choose the best quality for the best prices, we want to be as competitive as we can be…

I also feel that we are very fortunate to have a shop of different rooms, which enables us to style them all a little differently.  We have quite an eclectic mix in the shop and try to be as different as we can be in our look compared to other retailers.  We are also extremely fortunate to have our place of business in an old house. Customers frequently come in and tell me what a wonderful feel there is in the shop – we think it’s because the shop has a soul… from the love it had from people living in it.  All of this helps us to be memorable and hopefully bring customers back.

July 063 (1280x853)

Customers are people –  they want to be remembered.  Remembering names and conversations is important.  If they have come back into the shop I try hard to make them feel welcomed and remembered.  I am always grateful for their visit and want them to feel special.

We appreciate all of our customers, many who have become good friends.  If there is ever anything you want and I don’t have it.. let me know and I will try to get it for you.  Most importantly thank you for your support.

 

Post a comment

6 comments

Leeanne on July 29, 2014 6:20 pm Reply

Jacki, I always find the’something’ I am looking for in Nest & Burrow even when I don’t know what it is! A fabulous variety of gifts accompanied by a font of knowledge for ideas from Jacki!!

Jacki on July 29, 2014 6:36 pm Reply

Thanks so much Leeanne! It is always a pleasure helping you find that special something… thanks for your support and encouragement and for reading the blog! Jacki 🙂

Sue McCarney on July 30, 2014 6:00 pm Reply

Keep up the great work Jackie….you deserve continued success for all the energy you put into “Nest&Burrow”… a beautiful place in every sense!

Jacki on July 30, 2014 6:06 pm Reply

Thanks Sue, you have to be credited along with Beth for the birth of the blog. Your encouragement has meant a great deal… the shop is a magical place that brings people together.

Janine Maitland on July 31, 2014 9:25 am Reply

Hi Jacki,
This is why Nest & Burrow is such a success! It’s so nice to be greeted & helped out with several options. You have a knack for knowing what’s on trend 🙂
Cheers
Janine

Jacki on July 31, 2014 9:44 am Reply

Hi Janine, What an incredible compliment coming from you, when I see you and Jeremy as small business role models. It has been lovely to meet you and I am delighted you like the shop! 🙂 Cheers Jacki